Packaging Design Project
The concept 'Aura Vanilj' was developed during the course 'Packaging Design & Display'. The assignment was to create a packaging design based on a brief from the Packaging Impact Design Award (PIDA) — an annual competition arranged by BillerudKorsnäs.
The theme that year was 'It's a Wild Life', which challenged us to create a sustainable, innovative package inspired by the smart features of nature.
Aura is an exclusive Swedish perfume brand specializing in natural scents - in this case, warm vanilla - featuring a packaging design inspired by the vanilla orchid.
