Packaging Design Project
The Concept Aura VAnilj was developed in the course "Packaging Design & Display". The assignment was to develop a packaging design that followed a brief given by Packaging Impact Design Award, PIDA, a yearly design award competition arranged by BillerudKorsnäs.
The theme for this year was "It's a Wild Life" which meant to Create a sustainable, innovative package that takes inspiration from the smart features of nature.
Aura is a Swedish and exclusive perfume brand that specializes in scents from the nature, in this case the scent of varm vanilla with a packaging design inspired by the vanilla orchid.
